HOMEBOY Loud Couture


We are Streetwear

Homeboy was founded in 1988 as the world's third streetwear brand. 30 years ago streetwear was still original and stood for skatewear. The origin of Homeboy lay in skating, but already with the foundation the hand was reached out towards music.

The year 1988 is considered the break-out year of hip-hop. Cult bands like Public Enemy, Run-DMC, N.W.A. or Ice-T swirled up the scene not only musically but also fashionably. Homeboy sensitively picked up the vibes of rap culture and the mentality of the artists and formed them into fashionable originals. Already in 1989 the label equipped the German hip-hop legend Moses Pelham. In 1991 Die Fantastischen Vier were joined.

In the 80s, the first action sports took off into a future that forever shaped an entire generation of athletes. Skating was the origin of a "coolness" that had a lasting impact on fashion over the years and decades. The Skinny Jeans is the last achievement of the fashion, which it owes to the skaters.

In 1993, the Warped Tour combined skateboarding, snowboarding, surfing and music, sending a lifestyle into the world that has changed an entire generation. In the TEAM Homeboy were skateboarders, snowboarders, BMXers, Moto-Xers, surfers, wakeboarders and freeskiers. All this has a firm place in our soul until today. 


Under our guidance many streetwear classics were created in the late 80s and in the 90s. In 1991 we shocked the fashion world with the first homeboy baggy pants. Baggy pants are the rising star of the streetwear scene and on their way to replace the skinny. The pants are updated and arrived in the present. The cut is tapered, the legs slightly rolled up. The vibe is held up.

Homeboy has played a big part since the beginning and that won't change in the future.

Things that changed the world:

Coach Jacket: In 1989 Homeboy was the first brand in the world to bring a nylon shirt jacket with its logo, called "Coach Jacket",  onto the street. This jacket brought the "Homeboy Loud Couture" logo hundreds of thousands of times into European cities. From Diesel to Nike they all followed us later on.

Baggy Pants: 1991 was the year. The "Baggy Pant" was introduced by us and shocked everyone. No one believed that these new "jeans" would triumph over the undisputed No. 1, the Levis 501. Hundreds of thousands of this homeboy article also shaped fashion in Europe's cities.

Coach Shirt Reversed: the "Coach Jacket" was a component of Homeboy and we developed from it a sweat shirt with press buttons, which we sewed " reversed " together and flocked with a large "Homeboy Loud Couture" logo. The "Coach Jacket" and the "Coach Shirt Reversed" are classics and are now back in the big nightclubs of the city.

Action sport: Skateboarding - Snowboarding - BMX - Surfing - Moto-X

Music: Wu-Tang Clan, Cypress Hill, Korn, Rage against the Machine, Mob Deep, M.O.P., Tic Tac Toe, Die Fantastischen Vier, Moses Pelham, Crazy Town and much more....

Streetart: We worked together with artists like Jeff Soto, Dave Kinsey, Adam Pommier or Ben Tour and Caia Koopman, which paved the way for streetart into streetwear very early on.

HOMEBOY Loud Couture

We are Streetwear